The People!
Ruben Group is a lifestyle business run by us—Simon Ruben Hemph and Lisa Hemph, a Danish–Swedish couple living on Gotland.
The People Behind
We started Ruben Group to build ventures that reflect what matters to us. Good business foundations, more flexible ways of working, and more time spent in nature.
For us, it is not about chasing growth at any cost. It’s about doing meaningful work, at a sustainable pace, with good people.
Lisa is Swedish and has worked in leadership, innovation, and sustainable workforce development. Her background blends behavioral science, coaching, and organizational design.
Simon is Danish and has spent 15+ years helping B2B companies grow across the Nordics and UK. His background is in go-to-market strategy, sales, and marketing, with experience from early-stage startups to scaled VC-backed tech companies.

